Rainbow Tick logo

The business case for diversity

What do we offer?

The Certification Process

About us

Nau mai, tomo mai ki tō mātou pae tukutuku ō Rainbow Tick.
Rainbow Tick is a certification mark for organisations that complete a Diversity & Inclusion assessment process.

Rainbow Tick is about accepting and valuing people in the workplace, embracing the diversity of sexual and gender identities. A supportive work environment that is accepting of peoples’ differences benefits everybody in your organisation.

The certification process tests whether a workplace understands and welcomes sexual and gender diversity. The process involves an on-going quality improvement process.

Getting the Rainbow Tick allows you to show employees, customers and the wider world that you are a progressive, inclusive and dynamic organisation that reflects the community you are based in.

‘Rainbow’ refers to people who identify as lesbian, gay, bisexual, transgender, takatāpui and intersex (LGBTTQIA+).

Contact us to find out how to create a more diverse and inclusive workplace for your own organisation.

The business case for diversity

International research shows that diverse and inclusive workplaces are more likely to attract high quality applicants, retain staff, and boost productivity. When an organisation encourages its employees to bring their whole selves to work, these employees are more efficient, more productive, and more loyal to the organisation. When an organisation allows its staff to fully be themselves, it reflects the wider society and is better connected and aware of the full potential of its market. A truly diverse and inclusive environment is directly linked to enhanced performance and strengthened brand reputation.

The Benefits of Rainbow Tick
Attracting good employees and keeping them

Members of the Rainbow Community can pass through an organisation without being seen, as an ‘invisible minority’. If they decide the environment is not welcoming and affirming, they can move on quickly, wasting the investment in their time and training.  Increasingly, Rainbow Community members are not willing to place their skills, enthusiasm and talents in the service of organisations where they are merely tolerated. Organisations need to be pro-active in including these population groups.

Brand Enhancement

People are increasingly considering the implications of their purchasing power. An organisation’s attitudes to sexual orientation and gender identity are important indicators of its integrity and sincerity in embracing the whole community. An organisation that is seen to be discriminatory or insensitive in this area can expect fast, negative and often costly consequences.

Legal Compliance and Risk Mitigation

Discrimination on the grounds of sexuality and gender identity are illegal in New Zealand, but not all employers or staff know how this applies or what the penalties are for non-compliance. Ensuring that all staff are informed on the requirement to be non-discriminatory is a simple act of risk mitigation.

Diversity & Inclusion training and policies are not about political correctness. It’s about appreciating the skills, knowledge and personal attributes of everyone we work with. It’s about being able to connect better with colleagues and customers by understanding things from their point of view; valuing differences and their contribution to the richness of the organisation.

What do we offer?

Certification process
  • We evaluate your organisation’s level of LGBTTQIA+ inclusion in five areas
    • Policies
    • Staff Training
    • Staff Engagement & Support
    • External Engagement
    • Monitoring
  • We provide a training package that is customized to suit your organisation.
  • We provide advice and resources on best practice, including the writing and application of appropriate policies.
  • We provide you with a report based on the results of the evaluation, identifying any recommendations for change.
  • We provide support to your managers and team leaders responsible for a plan of action.

Once the benchmarks are met, you are awarded the Rainbow Tick. This can be displayed and used in any job advertising or business promotion.

To keep your Rainbow Tick certification valid, we review your certification on an annual basis.

Research articles

Approved resources explaining sexual orientation and gender identity:

Counting Ourselves: The health and wellbeing of trans and non-binary people in Aotearoa New Zealand

 The LGBTTQIA+ First Job survey 

Economic Motives for Adopting LGBTTQIA+ – Related Workplace Policies

Seven ways to create a more inclusive workplace for LGBTTQIA+ employees

Workplace contextual supports for LGBTTQIA+ employees

The Rainbow Tick is concerned with the health and wellbeing of Rainbow communities in the workplace. Some of the foundational work and thinking that underpins the project dates back to this report from 2013.


About us

Rainbow Tick is a service of Kāhui Tū Kaha

To contact us, please email us with details at:


Phone 09 531 4040

650 Great South Road, Ellerslie
PO Box 74270, Greenlane 1051

Title Address Description
Kahui Tu Kaha
650 Great South Rd, Ellerslie, Auckland 1051, New Zealand

650 Great South Road (UNISYS Building)

Certified Organisations







Anderson Lloyd

Animates NZ



Auckland Art Gallery 

Auckland Council

Auckland District Health Board

Auckland Grammar

Auckland Transport

Auckland War Memorial Museum

Aurecon NZ




Bell Gully

Blueprint for Learning


Buddle Findlay

Chapman Tripp

Chorus NZ Ltd

Cigna Life Insurance NZ

Clemenger Group

Coca-Cola Europacific Partners NZ

Contact Energy Ltd


Cooney Lees Morgan


Canterbury Rugby Football Union/The Crusaders




Ernst & Young

Estee Lauder

Eye Institute

Fertility Plus

Fletcher Building


Foodstuffs North Island



GlaxoSmithKline NZ Ltd

Government Communications Security Bureau

Health Quality & Safety Commission

Heartland Bank


Horton Group



Hutt City Kindergartens



Inland Revenue                                Te Tari Taake


Johnson & Johnson

Jones Lang LaSalle Ltd

Kimberly-Clark New Zealand


Massey University

MediaWorks Holdings Ltd


Ministry for the Environment


New Zealand Intelligence Community

New Zealand Post

New Zealand Rugby Union


NZME (APN Holdings NZ Ltd)


Otago Polytechnic

Partners Life

Pernod Ricard NZ

Police Credit Union

Precinct Properties







Russell McVeagh

Simpson Grierson

Sky City

Southern Cross Medical Care

Southern Cross Travel Insurance



St John Ambulance


Te Kawa Mataaho Public Service Commission

Te Uri O Hau Tangata Development Ltd

The Warehouse Group

Tompkins Wake

Tonkin & Taylor Group Ltd

Tower insurance

Unilever NZ

University of Otago


Vector Ltd

Ventia NZ




Z Energy

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