The original logo and its korero was crafted and gifted to Rainbow Tick by Tuteri Rangihaeata of Waha Ltd.
At the base of the tick is an adze with a sharp edge representing Te Toki – an instrument for shaping the attitudes of society.
At its tail are shark’s teeth representing Te Kaha – strength of commitment to wellness and the right to full participation in society.
The tick sits on a white koru representing Te Ao the world.
The most recent iterations of the Rainbow Tick logo and the marketing campaign were put together by Red8 Marketing Ltd.
The website was developed by Native Council Ltd.